With this new website, Extrusal intends to respond to current market needs and user expectations. The features introduced and the organization of information promote better interaction and proximity to the public, emphasizes Sílvia Marques, head of communication at Grupo Extrusal.
“The digital era, which has been with us for a few years and increasingly present in things, the internet of things, brings with it great challenges for companies and consumers. On the one hand, the amount and type of information, and on the other hand, the channels and devices used in these interactions. This selection becomes a big challenge because users want the immediate and being surprised by successive novelties.” suggests Sílvia.
Characterized by its dynamism, the new Extrusal website (www.extrusal.pt) presents the catalog of aluminum products/solutions divided into two sectors of activity: Architecture and Industry (automotive and general). Each user is directed to personalized sections whose information is adjusted to each profile, both in terms of language and areas of interest.
Each user can create their own registration and access to restricted technical documentation (catalogs, technical sheets, CAD files and access to the BIM Extrusal library). It’s also possible to make the newsletter subscription, access to Extrusal Certifica service, which guarantees the correct manufacture and assembly of the window frames systems, thus guaranteeing the thermal and acoustic performance of the solutions.
In the institutional area, Extrusal presents its positioning in the market, its production process, quality and environment policies (environment (ISO 14001, ISO 9001, Qualanod and Qualicoat), and the role of aluminum in the circular economy.
According to Sílvia Marques, it is necessary to demystify some concepts, so “we create an E-Journal section where we discuss some themes alluding to aluminum. We believe that there is relevant information about the advantages of aluminum for the daily lives of consumers, companies and in the defense of environmental sustainability and the circular economy. When approached on the subject, many people are unaware of the real added value of this material in the ecosystem and in their well-being, and in the applicability of this material so multifaceted and valuable.”
According to the source, the new online presence will boost the group's new strategic approaches to better understand its audience, what it's looking for and what it aspires to. Extrusal has consolidated its online presence by integrating its website with its social networks, Facebook, Instagram, Linkedin and Youtube.